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[Solved] What classic book inspired the name of Starbucks?
…In the 1960s, Gordon Bowker had a great idea for a coffee shop he planned to open in Seattle, but he couldn’t come up with a good name for his new business. So, he asked his friends for help. One of them, Terry Heckler, owned an advertising agency and mentioned to Bowker that words beginning with “st” had been shown to make a stronger impact on consumers. After a brainstorming session, the entrepreneur settled on Starbucks, the name of the first mate in “Moby Dick,” the classic novel by Herman Melville. Millions of lattes later, Starbucks has certainly found its identity.
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